The retail estate was closed for a significant portion of 2020, reflecting disruption from COVID-19.Alongside the William Hill brand, WHI also operates the Mr Green brand across Europe. Its core territories in Europe are Italy, Spain and the Nordics, and it has recently launched in Latin America.For revenue market share, William Hill is a top-3 brand in both Retail and Online sports betting. It is the number one betting brand in the UK in terms of awareness. Founded in 1934, William Hill is one of the UK's leading and most trusted bookmakers, with over 1,400 retail betting shops across the UK, and c.2 million active UK customers online.
With a focus on regulated markets, it will be able to offer customers world-class products, supported by leading betting and gaming brands, driving sustained growth and shareholder value creation over the medium and long-term. The Enlarged Group will be strongly growth-oriented, benefitting from a clear scale advantage and strong product and geographic diversification. On a pro forma normalised basis 2 the Enlarged Group's annual revenue and adjusted EBITDA in 2020 would have been $2.5bn and $464m, respectively. The combination of 888 and WHI is expected to deliver significant operating efficiencies, including pre-tax cost synergies of at least £100 million per year 1, leading to improved profit margins. The Acquisition represents a transformational opportunity for 888 to significantly increase its scale, further diversify its product mix and accelerate the upward shift of its revenue growth profile. The Acquisition will create a global online betting and gaming leader by bringing together two highly complementary businesses and combining two of the industry's leading brands. (the "Seller") to acquire the international (non-US) business of William Hill ("WHI" or "William Hill International" and, together with the Group, the "Enlarged Group") at an enterprise value of £2.2 billion (the "Acquisition"). Transformational Acquisition Creating a Global Leader with Significant Scale in the Fast-Growing Online Sports Betting and Gaming IndustryĨ88 (LSE: 888), one of the world's leading online betting and gaming companies, announces that it has entered into an agreement with Caesars Entertainment, Inc. (the "Company" and, together with its subsidiaries, "888" or "the Group")Īcquisition of William Hill International
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